I’ve seen Pawel’s work evolving over the past years, and as a member of our marketing community, what stands out to me is his dedication to exploring strategy in depth and his genuine drive to make it practical for entrepreneurs.
Pawel brings thoughtful perspectives and a real commitment to helping others make better decisions with confidence.

Our sessions with Pawel were a valuable opportunity to reflect on our strategy and clarify where we want to focus next. He guided us through thought-provoking questions that helped us look at our business from a fresh perspective.

I’ve had the pleasure of knowing Pawel and witnessing his impressive growth and development in the field of strategy, both through his hands-on experience as a business owner and his academic pursuits, including his dissertation work.

Pawel demonstrates a rare ability to connect strategic theory with real-world application and to engage stakeholders across diverse geographies. I highly recommend reaching out to him for a thoughtful conversation about your strategic goals.

I was happy to observe Pawel’s remarkable growth as a researcher. His work is distinctive, intellectually deep, and philosophically grounded, while at the same time remaining strongly oriented toward practical insight and meaningful support for entrepreneurs.

Over the years at Lyon 1, I’ve found Pawel to be a thoughtful and dependable colleague. His courses are well received by students, and working with him is always smooth and professional.

Pawel’s sessions were both intellectually rich and deeply practical. He guided us through challenging questions, turning abstract strategy into something tangible and actionable.

It was a real turning point for how we think about our company’s future.

Today, we use the image of the company's DNA in our daily work!